Rethink Sales. Transform Results.
Elevate your team’s performance with Third Language’s personalized sales coaching combined with the B.R.I.G.H.T.T.™ Framework—a proven method for driving productivity and closing opportunities.
Why Coaching Communication Skills is Critical
Beyond Cookie-Cutter Solutions: Build a Stronger Sales Force
The landscape of how prospects and salespeople interact has shifted. Prospects maintain deliberate distance - limiting conversations, hiding behind email exchange or avoidance without explanation. Sales teams struggle to bridge the widening gap; uncertain how to pivot when their traditional approach is not working.
The disconnect results in revenue seepage - from mismanaged opportunities, deal slippage, and forecasting inaccuracy. You need to get the most out of your team.
Third Language addresses the root of the problem: communication. Through personalized coaching, we don’t just teach tactics—we empower your team with a framework they can execute long after the program ends. By rethinking their approach to opportunities and conversations, your sales team will deliver results that stick.
How B.R.I.G.H.T.T.™ Helps Teams Ask Better Questions
Better Questions, Better Conversations, Better Outcomes
The foundation to effective selling — curiosity. Seeking to understand how a prospect views their problem. By asking thought-provoking questions that challenge a position, you start to uncover the real pain points and forge a synced approach to a desired outcome.
The B.R.I.G.H.T.T.™ Framework merges the science and art of sales, enabling them to:
Create alignment with a prospect.
Tap into valuable information that shapes an opportunity.
Navigate perceived roadblocks with calculated curiosity.
Learning what to say and how to say it - moves opportunities through the sales cycle.
What Is B.R.I.G.H.T.T.™?
A Framework That Transforms Sales Conversations
B.R.I.G.H.T.T.™ is a seven-step approach to guide sales teams to successfully manage opportunities for a positive outcome.
- Brevity – be short & concise.
- Respect – meet prospects where they are in their sales process.
- Inquisitive– use questions to drive curiosity.
- Gain Perspective – demonstrate an understanding of their position.
- Honest- keeps to facts, don't embellish reality.
- Time – use time to your advantage.
- Temperature-Check – continually seek alignment by confirming information.
The adaptable framework ensures every sales interaction is collaborative, customer-focused, and results-driven.
Who Is B.R.I.G.H.T.T.™ Perfect For?
Is B.R.I.G.H.T.T.™ Right for Your Team?
B.R.I.G.H.T.T.™ is ideal for:
- Organizations that need to grow sales productivity and sales performance.
- Companies looking to mitigate deal-flow challenges – slippage and time-to-close.
- Teams struggling with non-responsive prospects or customers.
- Sales leaders with ambitious targets who need to increase opportunity close ratios.
Whether your team is overcoming challenges or looking to level up, B.R.I.G.H.T.T.™ provides the skills to achieve consistent, measurable results.
Getting Started
Ready to Change How Your Team Sells?
Offering hands-on coaching tailored to a team’s needs, small cohorts use in-flight opportunities to:
- Conduct meetings to drive solution/prospect fit.
- Improve email strategies to generate engagement.
- Meet prospects where they are in the sales cycle.